TikTok says the big winners from its European commerce launch are Omolola Jewellery, War Paint for Men, Phox Water and Lounge (three fashion-adjacent DTCs and a lifestyle retailer), with Phox claiming its sales have been boosted 42% since joining the beta program. Campaigns can be optimized and tracked with an on-site pixel.

Retailers selling through the Shopify storefront can now connect to their TikTok For Business account to deploy in-feed shoppable video ads to targeted users by age, gender, behavior and content category. It allowed more than 1 million Shopify merchants to access 100 million more TikTok users. Last week, burgeoning social darling TikTok extended its commerce deal with Shopify from the US to Europe. And as social brings shops to users rather than users to shops, we’re seeing a shift in how retailers – big and small – are deploying their marketing budgets.įind out how social media giants are capitalizing on these trends. Twitter wants to generate half of its ad revenue from direct response ads, and it’s not alone.

Marketers and retailers want immediate incomes from their budgets.

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